BTS: How I Run a Successful Mini-Launch
Hey cuties!
I got really inspired by one of my favorite online marketers & authors, Denise DT - I recently received an email from her about the BTS of a launch she was running… and I polled you on IG to see if you’d like to hear about the mini-launch I just ran for Money Mgmt. Mastery and 100% of you said YES!! 👏
So first, this was a very impromptu launch.
When I set up for Business Calendar for the Summer (something I teach inside of CBBS) I often look at July as a slow month especially after travel & summer plans have picked up after the pandemic (this was something I learned the hard way last summer when I had a failed launch - I didn’t realize that no one really wanted to opt in for a Mastermind mid-summer because they are doing other things!)
About a month or so ago, I polled you babes on IG asking ‘How you wanted to utilize your summer?’
26% = I want to create the next level of my business
6% = It’s time to rest & go for it in the Fall
50% = i’m going to work on my goals + chill
18% = i’m going ALL IN!
So this totally re-wrote my original assumption from a failed launch last summer that “no one” wanted to do any financial or business work in the summer time
(babes, this is why it’s so important to speak to your community & see where they are truly at & what they are looking for in their lives at any given moment! you may notice I poll you a lot!:)
I got super inspired that 82% (or 223) of you who answered this poll were like YES, i’ll show up for what I want to create this Summer!
So after completing my Business Calendar for July, I was like alright IT’S TIME to finally create a mini-course about my financial empowerment process… I also made a video on Venus Rx and how to utilize it to get financially organized
(this also inspired me to finally create this course b/c Venus Rx can feel extremely hectic when we are in avoidance with love, money, our self-worth, etc.!)
This is my Q3 Biz Calendar >>>
You can see for July my Sales Focus in Money Mgmt. Course x Venus Rx + to promote the Astrological Business Blueprint Masterclass in prep for our Fall CBBS Launch
So you can see each month I:
focus on one thing I am promoting or prepping for
also, have a sales focus
(in August we will take a break bc we like to have breaths between launches & not be in launch mode all the time, this is something that has taken me years to get organized around and learn!)
one thing I am serving or adding value for free (for me, this is YouTube, the Podcast & IG content)
I didn’t give much warning & simply just launched via email and a bit on Instagram!
I have very specific lists on email (inside of FloDesk) of what you babes are interested in:
I have a list for Money
I have a list for Business
and of course, a list for Astrology
+ the NB Mainlist which is the list where I email you beauties on a weekly basis with the Podcast + any current happenings or offerings in the NB Universe!
Here’s my entire launch process (simplified)
I created the Course First in just 3 days (I planned this during ovulation so I could really focus and make the most of my energy at this time of the month!) I also suggest if you don’t like selling or don’t feel confident selling, create the content first, take the course yourself and then launch and sell - then you really have gumption inside of your offer and you’ll likely feel way more embodied as you share and sell it.
I time blocked exactly when I was going to create it & record it - I LOVE time blocking in my calendar 📅 because it really helps me show up for my creative goals
2. I set up a Launch Plan & time blocked it:
Friday:
finish my announcement email (to Mainlist + Money focused list)
I also emailed anyone who didn’t purchase MWMM but was looking for some Money Organization support
create an IG post + add an automation to help create buzz around it
Saturday:
the automated post on IG really kept everything flowing while I was sleeping & resting a bit on Saturday (since I had just created the entire course + edited + etc all week long!)
Sunday:
create IG Stories:
I launched the story post just walking you babes through exactly what is inside of the course & inviting you to check out the Sales Page
the automated IG post kept doing it’s thing! :)
sent an email to Money interested list & babes who didn’t purchase MWMM one more time
we announced the 888 Meditation & EFT Bonus too 📧
Monday:
NB Mainlist received the Monday Mailer reminding that the 50% Venus Rx offer was closing (this was just an add in to the Monday Mailer but it received about 49 clicks)
I created a BTS video of the Money Mgmt. Mastery Portal and added it to the sales page
I posted the 24 Hour Countdown to my stories one more time
Tuesday:
Final email to the Money list! (I send 2 on the final day)
and you can see people drop off! in this case 13 unsubscribed - it’s important to share this because in case you’re a biz owner who fears unsubscribe’s - just know it’s part of it:)
So to close this up!
You can see that creating a mini-launch like this, there’s definitely a lot of work involved! But it mostly revolves around how you market a really quality digital product.
first: I am obsessed with financial organization because of the peace, empowerment & spaciousness it’s created in my life - this is extremely easy for me to promote and sell because it is so deeply tied to my mission of financially empowering anyone from a place of empathy & even softeness - something I never could find in more traditional sources of financial education.
second: we ended up having 114 of you babes purchase MMM within the 5 day window and I also decided to run a really cool internal bonus to encourage as many of you as possible to ACTUALLY TAKE THE COURSE.
side note: so many people purchase courses, especially when they are low cost & never touch them! So this course had the built in incentive to encourage participation + a 6 month access window that I set up as an automation in Kajabi. I no longer offer lifetime access to courses mostly because if I showed you our internal numbers of people who have purchased lifetime access to an old course & never even signed in, it would probably blow your mind!
lastly: it’s about what you do ALL the other times other than launching that matter most. I really focus on what I am giving on a regular basis rather than what I am asking for. Then, when I have an ask (which is a win win on both sides, bc when I have something to sell to you it is always to empower you & make your life better, that’s my mission! = to me this is the heart of conscious business!)
Something I teach inside of CBBS is building your social & marketing channels by authentically showing up and serving via your unique gifts (your Jupiter placement!) so that selling, scaling & growing your business (and mission) feels more seamless than doing something you think you should be doing.
I hope this post has served you!
It was a lot of fun for me to create & share the inner working of my process with launching :)
Your Next Steps:
want to deep dive with me & learn my entire conscious business building framework based on your unique Astrological Natal chart?
want to get to know my work a bit more & see if i’m for you?
feel like you’re more advanced in business but looking for more of an edge + personalized mentorship from me?
